Exploring the Rising Popularity of Co-branded Credit Cards in India

Q: What are co-branded credit cards?

Co-branded credit cards are issued by banks in partnership with retail brands, offering specific benefits related to that brand or industry.

Q: How do co-branded credit cards benefit frequent travelers?

They often provide travel-related perks such as cashback on flights, complimentary upgrades, and lounge access, enhancing the travel experience.

Q: Can co-branded credit cards be used for general purchases?

Yes, while they offer specialized rewards for certain brands, they can also be used for everyday purchases, earning general rewards or cashback.

Q: Are there any annual fees for co-branded credit cards?

Many co-branded credit cards have annual fees, but these are often offset by the rewards and benefits offered, making them cost-effective for regular users.

Q: Who should consider getting a co-branded credit card?

Consumers who frequently shop or travel with certain brands or services should consider these cards to maximize their rewards and benefits.

Team PaisaSimple • February 3, 2025

Discover why co-branded credit cards are rapidly gaining popularity in India, offering tailored rewards for shopping, travel, fuel, and more.

Why Co-branded Credit Cards Are the New Trend

Imagine having a magic wand that gives you rewards every time you shop, travel, or even refuel your car. That's precisely what co-branded credit cards offer. These cards have become the talk of the town in India, offering tailored benefits that make traditional credit cards look like yesterday's news.

Shopping Like a Pro

Shopping enthusiasts, rejoice! With the Myntra Kotak Credit Card, you can earn 5% back as NeuCoins on Tata Neu and partner Tata brands, and 1.5% back on other spends. If you're a fan of e-commerce giants, the Flipkart Axis Bank Credit Card and Amazon ICICI Credit Card are your best buddies, offering substantial cashback on your online purchases.

Travel the World

For the wanderlust souls, co-branded cards like the Standard Chartered EaseMyTrip Credit Card and the Club Vistara IDFC FIRST Bank Credit Card are designed to make travel more rewarding. From cashback on fuel to complimentary flight upgrades, these cards ensure your journeys are as smooth as your morning chai.

Fuel Your Savings

Driving in India can be an adventure, but fueling up doesn't have to be costly. The Standard Chartered EaseMyTrip Credit Card offers cashback and reward points on fuel expenses, making every trip to the petrol pump a little less painful on your wallet.

Fly High with Airlines

If you're a frequent flyer, the Club Vistara IDFC FIRST Bank Credit Card and the Air India SBI Card offer perks that make flying a pleasure. From exclusive memberships to reward points, these cards ensure you're always ready for takeoff.

Dine and Entertain

Love dining out or catching the latest movie? The FinBooster: YES Bank - BankBazaar Co-branded Credit Card and the RBL Bank BankBazaar SaveMax Credit Card offer cashback and discounts on dining and entertainment, ensuring you enjoy more for less.

The Future of Co-branded Credit Cards

With India's economy on the rise, co-branded credit cards are becoming a staple in every wallet. These cards are not just about rewards; they're about enhancing your lifestyle. As banks and fintech companies team up, expect even more exciting offers that cater to your unique needs.